LET’S START WITH SOME EMAIL STATS FOR YOU… IN CASE YOU THINK EMAIL IS “DEAD”
According to Hubspot.com & Optinmonster.com:
- 53% of marketers say email has been the most effective channel for early-stage lead generation.(Demand Gen Report, 2021) (Source: https://www.hubspot.com/marketing-statistics)
- Email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs (FirstPageSage, 2023). (Source: https://www.hubspot.com/marketing-statistics)
- For every $1 spent on email marketing, the average return is $36, delivering a 3600% ROI.
- 59% of consumers say marketing emails influence their purchase decisions.
- Automated emails generate 320% more revenue than non-automated emails.
- According to a 2023 B2B marketing survey, 50% of B2B marketers say email marketing is the most impactful channel in their multi-channel marketing strategy.
When I first started my business as a professional photographer, an email list was no where on my radar. Emails were boring and I had more exciting things to learn and start implementing! A few years in, I started listening to more and more business podcasts and investing in my business education. Turns out… an email list can be PRETTY valuable. Who knew? 🤷♀️
The first email marketing company I tried was Mailchimp. To be honest, I didn’t like it at all. Looking back now, it could have been because I had no clue what I was doing. But regardless… I didn’t use it like it was meant to be used and gave up on the free version pretty quickly.
Theeen I quit emails all together for a little bit. I felt like it was just too much to try and learn and add to my admin work. Plus, again, boring! Who reads emails!?
Fast forward to 2021 and I decide to take a hard turn in my business to education and coaching. I felt like with this I surely needed an email list, right? (I still wasn’t 100% on board or sure) I mean every big name coach I followed and listened to swore by an email list. And if they’re successful and utilizing one, shouldn’t I if I want to be successful?
So in early 2022 I bit the bullet and dove into Flodesk email marketing. I was a little nervous at first because I was afraid I would be lost like I was with Mailchimp and I had paid decent money for Flodesk, so I really wanted to make it work for me. 🤞
Since starting to use Flodesk… I have used it to launch countless flash sales to my repeat photography clients, launch mini sessions, sell digital products, capture emails and deliver freebies, launch an entire new website, and begin a weekly newsletter!
LET ME TELL YOU. I FELL IN LOVE & I’LL TELL YOU WHY.
- It’s EASY to learn.
Everything is laid out in a very clear format. There isn’t a million and one tabs and it’s easy to navigate. The verbiage is clear, the forms make sense, the builders make it easy to customize. And it’s just step by step laid out for you! Your homepage, pictured below, isn’t confusing and opens right up to your emails!
2. It’s pretty!!
I’m a creative, a designer, and lover of images. I have tried email platforms that focus on more simple emails and I just don’t love it! I want colors, images, branding, pretty fonts! I feel more connected to it when it’s showcasing my brand and drawing people in with imagery and branding. The emails templates they have for you are beautiful and already built. Or you can start from scratch and build you own stunning designs! The possibilities seem endless and eye catching. 👀
3. You can have as many “segments” for your audience as you like or need!
I love love love this. This is such a great way to target your audience with what they want and are interested in! I love creating little segments based on what my subscribers are interested in. I have two big audiences and like to cater to their needs and desires as much as possible. You can create a simple, yet pretty form to capture emails and set them up for different segments. This is great for waitlists for specific launches or sales.
4. The analytics are easy to understand and read quickly!
You gotta keep up with your numbers… even if you’re like me and hate them. Flodesk has such an easy and convenient way to see your analytics so you can see how well your marketing is working!
5. The customization in the builder is top notch!
As I mentioned before, I love the builder in Flodesk! It makes it easy to make your emails eye catching, on brand, and visually appealing. I know that’s not always a need for some, but it is for me!
6. Their Forms make it easy to capture emails seamlessly!
To build an email list, you gotta have a clear, simple, effective way for people to give you their email address. Flodesk makes it front and center, easy to capture and also give them a few link option to head to. These can even be used as your Link in Bio on Instagram!
7. You can build out automated workflows!
Someone signs up for your freebie via your form. You then have an entire workflow set up so that as soon as someone signs up Flodesk automatically sends out an email you created WITH THE PDF FREEBIE INSIDE THE EMAIL to download immediately. You then have the workflow set up to send out an intro email saying hello and introducing yourself in 3 days. Then 5 days later they get an email talking about your newest offer. You see how this email funnel works? It’s so easy to do and makes your job seamless!
That JUST about sums up the main points I have for you on Flodesk *in a nutshell*. I’ve tried others, I’ve looked into others, yet this one just seals the deal for me! And before you say or think email marketing is dead… let me tell you. IT IS NOT. How many emails a day do you get from companies selling you things? Filling you in on what’s new? Giving you discounts? They’re all doing it because it works!
If you are ready to dive into utilizing Flodesk for your emails! You can get 50% off your first year with my affiliate link! TRY IT TODAY! ⬅
Be the first to comment